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Marketing Guides

Local business profiles: Preparation and ownership

Before building a business profile, clarify your location, services and responsibilities.

Your starting point matters.

This article provides initial guidance. The right steps depend on your goals, systems and available resources.

Represent your location accurately

A profile must describe the real business situation. Check the provider's current rules for your location or service model directly.

Organise access

Document who manages the profile and how access is handed over when staff change. Business accounts should remain associated with the company.

Test contact routes

Check phone numbers, website links and other contact options. Visibility is of limited use if visitors cannot take the next step.

A practical next step

Write down the most important open question for your business and who can address it internally. Use this to define a specific task to discuss with the people involved.

THE NEXT STEP

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step forward?

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