Your starting point matters.
This article provides initial guidance. The right steps depend on your goals, systems and available resources.
Make proximity specific
State your real locations and sensible service areas. Opening hours and contact options should be easy to find.
Answer decision questions
Explain the process, requirements and next steps. Useful information helps people decide before getting in touch.
Review mobile use
Test important pages on a smartphone. Phone numbers, map links and forms should be easy to use and match your actual offer.
A practical next step
Write down the most important open question for your business and who can address it internally. Use this to define a specific task to discuss with the people involved.
